fbpx

5 Tips to Crafting Job Ads That Attract Top Talent

As a manager, you know that attracting top talent is not a cakewalk, especially when you’re competing with thousands of other job ads. But, fear not! With a little creativity and a shift in perspective, you can craft a job ad that will make the right candidates feel like the role was tailor-made for them.

The golden rule of crafting compelling job ads is to make it about the candidate, not about you or your business. This might sound strange, but remember, the above-the-fold information – the title and the first few lines of your ad – need to resonate with potential candidates. In the digital world, ‘above-the-fold’ refers to what’s visible without scrolling, and it’s your chance to grab the job seeker’s attention.

A common yet fatal mistake is to fill this prime real estate with information about your business. Flip this approach on its head. Make the top of your ad all about the role and how it appeals to the candidate, and not about your business. While you might be doing phenomenal work, your brand might not be well-known to the candidate, and therefore, not a major selling point.

Once you’ve got their attention, dig into the details of the job. Be upfront about the challenges of the role. Remember, one man’s trash is another man’s treasure. What may seem like a sticking point to some could be the exact challenge that drives the right candidate.

Next, clearly outline what’s on offer. Salary, perks, benefits – these are the tangible aspects that candidates want to see. Following this, describe the role’s duties and responsibilities. This gives candidates a glimpse of their potential day-to-day life in your business.

It’s then time to describe your ideal candidate. Highlight the required qualifications, experiences, and behaviors you’re looking for. This enables the candidate to assess how well they align with your expectations.

Lastly, a brief line about your business is sufficient. If candidates are interested, they’ll look you up. So, keep it short and sweet. And remember – just like Goldilocks found the perfect porridge, your job ad should be ‘just right’ in length. Aim for around 250-300 words.

By implementing these tactics, you’ll attract better candidates and increase your chances of hiring the right person. So, get ready to turn your small business into a talent magnet! Remember, the essence of a standout job ad is to make it about the candidate, not just about you or your business. Master this art, and watch the top talent roll in.

The 5 Tips Sumarised

1. Make it about the candidate, not about you or your business. The job title and initial lines of your ad should strike a chord with potential applicants.

2. Be candid about the role’s challenges. What may seem like a drawback to some could be the very challenge that motivates the right candidate. 

3. Lay out what’s up for grabs. Salary, perks, benefits – these are the concrete aspects that candidates are keen to know. 

4. Define your ideal candidate. Highlight the qualifications, experiences, and behaviours you’re looking for. 

5. Keep it short and sweet less than 250 -300 words.  When talking about your business. A single line should suffice. 

Scroll to Top